Advisory

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Virginie Gumez

Fusion de CRM : 5 conseils pour réussir

La fusion des deux environnements CRM, c’est un peu comme tenter de réunir deux familles avec leurs habitudes, leurs histoires… et leurs petites manies. Si l’on ne prend pas …

juin 2025

Conseils

Virginie Gumez

CRM : pourquoi votre organisation freine vos projets (et comment la faire évoluer)

On parle souvent de roadmap, de priorisation, de backlog… Mais si les projets CRM n’avancent pas, ou avancent mal, ce n’est pas toujours un problème de process.En réalité, c’est …

juin 2025

Conseils

Virginie Gumez

Dette technique sur Salesforce : pourquoi il est urgent d’agir

Elle ne fait pas de bruit, ne plante pas tout d’un coup, et n’est jamais urgente sur le papier. Et pourtant… la dette technique Salesforce est l’un des freins …

juin 2025

Conseils

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