Marketing Specialist

The Marketing Specialist, a privileged customer advisor!

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What are the main missions of a Marketing Specialist?

What is its role? Participate in all phases of implementing marketing automation platforms, from scoping to tool deployment.

Gather requirements from clients.
Analyze the existing processes and business constraints.
Facilitate steering committee meetings with the client.
Design and implement the Marketing Cloud architecture.
Design and configure Journeys.
Segment audiences using SQL.
Create landing pages.
Create user guides and training materials.
Customize messages: AMPScript, dynamic content...
Use Marketing Cloud APIs.
Contribute to business proposals.

What professional skills are required?

Excellent understanding of client business challenges!

Analyzing the expectations of internal and external stakeholders and adapting the communication accordingly.
Market analysis, partner analysis, and competitor analysis.
Understanding of data model concepts (Data Extensions, Contact Builder, etc.).
Proficiency in agile methodologies.
Proficiency in internal management tools such as Jira...

What soft skills are required?

Adaptability and flexibility: the ability to provide the right solutions at the right time!

Salesforce certifications required in priority

Discover the roles in the Salesforce ecosystem.

Project Leader

Proxy Product Owner

Tech Leader

Technical Architect

Marketing Specialist

Developer

Interested in working as a Marketing Specialist at Texeï?

Explore the TexLife and meet our Texiens!