CRM

Stéphane Pericaud

Les avantages de Salesforce pour les PME : Pourquoi Salesforce est-il plus abordable que vous ne le pensez ?

Salesforce est une entreprise américaine spécialisée dans le développement de logiciels de gestion de la relation client (CRM). Depuis sa création en 1999, Salesforce s’est imposée comme l’un des …

juin 2023

Conseils

Mehdi Lignot

Comment donner vie à vos idées sans les développer ?

Réaliser des maquettes simples et efficaces “ C’est possible de voir des écrans ? ”. Voilà une question récurrente à laquelle de nombreux chefs de projets CRM (ou pas d’ailleurs) …

mars 2021

Conseils

Lucile Bougeret-Incardona

[MCT #3] La communication interne sans polluer le CRM

Parlons aujourd’hui de comment utiliser Pardot pour la communication interne. Il permet énormément de choses, comme l’envoi d’email, la création de landing pages, ou le tracking des prospects, et …

novembre 2020

Conseils

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